About Us

If it weren't for the U.S. prohibition of the hemp plant, there would be no reason for Think Substance to exist. What else would have possessed us to want to compete with our idols in the fashion world? Could it have been righteous indignation that planted the seed for this company? Perhaps.

Our mission is to educate through fashion so you can bet there is more to us than meets the eye. We have a story to share and we will do it with clues placed within our clothes, the names we give our clothes or perhaps even the name we give our colors. Everything has meaning behind it if you dig deeper.

Secondly, our tagline, "Look Within" is literal. Our clothing is an interpretation of Jack's book where inside the clothing, you will find information taken from or inspired by The Emperor Wears No Clothes. This is our way of paying homage to Jack Herer who laid the groundwork for the revival of the hemp industry and this actual clothing line.

We intend to stay in action by creating constant awareness about hemp. You will be surprised how contagious this information is and while you enjoy wearing what we intend to be your favorite clothes, please know that the only reason this company exists is to help create a better world by providing jobs, a cleaner environment and satisfaction through clothes that are made with lots of love.