Think Substance happens to agree with Mark Twain, except here we're a bit more specific about which clothes make the (wo)man.  That's why we've created a line of luxuriously soft modern fashions to reinvent the trend that was all the rage just over a century ago: hemp!

emperorbookIt all began with Jack Herer’s The Emperor Wears No Clothes, a book that started the hemp revolution! As stated in Jack’s book, “There is only one known annually renewable natural resource that is capable of providing the overall majority of the world's paper and textiles; meet all of the world's transportation, industrial and home energy needs, while simultaneously reducing pollution, rebuilding the soil, and cleaning the atmosphere all at the same time... And that substance is the same one that did it all before-
Cannabis Hemp... Marijuana!”

Inspired by Jack’s message, Think Substance evolved into a thoughtful clothing line meant to revive the hemp industry and to educate consumers about its endless possibilities for helping to save the planet.  Within each Think Substance clothing item is information inspired by The Emperor Wears No Clothes about the prohibition of industrial hemp.

The fact that the United States, who once depended on hemp, now deems it illegal is undeniably ironic.  Industrial hemp has been illegal to grow in the U.S. since 1937, leaving us no choice but to depend on harmful petroleum based products. Think Substance invites you to experience luxury hemp and to learn about the lost history and current events surrounding hemp.  All we can say is that truth is stranger than fiction!

Jack Herer's Emperor Wears no clothes is the book that started the hemp revolution. More than 600,000 copies have been sold to date. The print version of The Emperor Wears No Clothes is available in Jack's Hemporium. Jack wanted this information to be available to everyone, so he has published the text of the book here on the internet for free.

Click Here to Read The Emperor Wears No Clothes

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